 
Website: www.obu.edu/serve
The Client
Tiger Serve Day is a bi-annual community service day sponsored by The Elrod Center for Family & Community at Ouachita Baptist University. It is one of the largest service projects in the state of Arkansas, making a powerful impact on the community of Arkadelphia, AR.
The Project
Tiger Serve Day needed a website, poster design, and t-shirt design which would communicate its new brand and foster an attitude of service in the Ouachita Baptist community.
The Solution
The project started with the Tiger Serve Day leadership team deciding on a brand and slogan for the Spring 2008 events. With a plan to help further a global initiative set by the university president, the team decided on "impact starts here", focusing on the need for global impact by beginning within the local community. From there, Gravity Ministries created a website, poster, and t-shirt design centering around this common slogan and logo. The website was the central means of communication in which all other promotional material pointed towards.
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